Products
2016 Chinese apparel industry trends
2016/8/29 15:51:21 Announcer：asd CTR：1184
After 2015 Ebb Tide, 2016 Chinese apparel industry, large enterprises will pay more attention to the brand's influence, especially the market after years of fight and therefore have a certain influence on the industry of the enterprise; and small enterprises because of their situation other restrictions by many factors, "survival" issues become more urgent, so the desire for immediate benefits will be more intense.
1. Big companies are busy building brands, small businesses engaged in immediate competition
Brand is the core motivation soul and the existence and development. Consumer brand recognition means that companies can spend less costs for products and services have become more competitive, to gain greater market share. After 2015 Ebb Tide, 2016 Chinese apparel industry, large enterprises will pay more attention to the brand's influence, especially the market after years of fight and therefore have a certain influence on the industry of the enterprise; and small enterprises because of their situation other restrictions by many factors, "survival" issues become more urgent, so the desire for immediate benefits will be more intense.
For those who have the ability to carry out high-profile brand-building enterprises, brand building is the basis of culture, the core product is designed to provide a unique cultural symbol contains corporate product, brand linkage effects generated by the target company's reach to promote efficiency. The concrete floor of the brand-building measures, in the form of various operating companies are also different.
2. Internet, the impact of technology on business intelligence more intense
The apparel industry, the Internet and smart technology is actually nested together as a whole, because the garment intelligent manufacturing technology also requires the integration of Internet-related technologies, such as large data, Internet remote monitoring, real-time Internet data transmission technology integration, and these after fusion technology to produce intelligent clothing, clothing production overall information technology solutions, has been a lot of line clothing companies gradually adopted, the industry has also been recognized as the future of garment enterprises to pass.
From concrete examples, the 2015 Ali Baba "double 11" turnover of nearly 90 billion yuan, twice in 2014. "Double 11" This seems to be the electricity supplier with global Internet hype out shopping festival, now seems to have become a carnival on a global scale, it is worth noting that the "double 11" of goods traded mainly clothing items. Of course, the Internet invasion of the apparel industry is not just reflected in the "double 11" on.
While the role of the Internet on the apparel industry (and other industries), not necessarily just as a huge part of the Internet fanatics thought the hype, but the Internet does give the traditional garment industry to provide a new business model, requiring clothing industry rationally define the Internet, especially with the "Internet +" mode in a number of clothing brands application also made a lot of successful precedents, we have reason to believe that the apparel industry on the "Internet +" mode the full application is inevitable the trend of. However, the apparel industry application "Internet +" mode, and can not be simply interpreted as opening a shop on Taobao, or Jingdong, it should be a new mode of thinking, that is, with the full use of the Internet this tool premise, better use Internet and related technology, garment production efficiency and service quality is more in line with "industry 4.0" of intelligence, information production. for example. ZARA's supply chain systems are quick to respond efficiently, from design to put the clothing on the counter to sell the shortest time only 7 days, while the Chinese garment industry is generally 6 to 9 months, international brand name for 120 days. ZARA itself has nine garment factories, from the planning to the production of the new factory, the fastest can be completed within a week. If careful study will find that, ZARA can do rapid response, decisive influence its dependence smart garment manufacturing technology is imagined. Internet Ye Hao, clothing intelligent technology worth mentioning, the core or the implementation of science and technology are primary productive forces this criterion go into production.
3. more hot clothing Personal Tailor
Although the domestic apparel market is not mature Personal Tailor, there are many problems to be solved, for example, so that consumers are increasingly inclined to accept and enjoy customized service online takes time; satisfaction with the need to improve the customer experience, enabling consumer through customized online results achieved to minimize the size allowed, the color does not comply with repeated changes and so cause problems; one of the features of the online service is a fast response, and customized clothing line, quick response customer customization needs, not only their own, but also need their suppliers to a paradigm shift, so that the rapid response capability of the entire supply chain would be enhanced and efficient operation.
However, since the advent of the Internet age has actually changed every aspect of people's lives, in the clothing sector, the pursuit of personalized and rapid consumption of more and more obvious trend. Because of this, online custom clothing advantage will be gradually revealed. Online custom, relatively easy to gather customers and provide services not subject to the limitations of time and space, reduce intermediate links, reduced operating costs, has a natural advantage on price, but also to better meet individual needs. Therefore, in 2016, with the improvement of related technology advances and market custom clothing pie is bound to cause major apparel brand competition. In fact, many brands in this regard has already started. Dayang creation to provide customers with tailor-made to launch "C customized services"; Angelo C2B customization business Lynx on-line, consumers can be the amount of body online reservation; Nike launched the "Nike +" platform to help designers more fitting combined consumer demand for products; men's underwear US Internet brand Mack Weldon in 2014 to achieve 200% of total revenue and subscriber growth ...... like Angelo and some other well-known brands, are trying to expand the layout of the field of online personal Tailor .
1. Big companies are busy building brands, small businesses engaged in immediate competition
Brand is the core motivation soul and the existence and development. Consumer brand recognition means that companies can spend less costs for products and services have become more competitive, to gain greater market share. After 2015 Ebb Tide, 2016 Chinese apparel industry, large enterprises will pay more attention to the brand's influence, especially the market after years of fight and therefore have a certain influence on the industry of the enterprise; and small enterprises because of their situation other restrictions by many factors, "survival" issues become more urgent, so the desire for immediate benefits will be more intense.
For those who have the ability to carry out high-profile brand-building enterprises, brand building is the basis of culture, the core product is designed to provide a unique cultural symbol contains corporate product, brand linkage effects generated by the target company's reach to promote efficiency. The concrete floor of the brand-building measures, in the form of various operating companies are also different.
2. Internet, the impact of technology on business intelligence more intense
The apparel industry, the Internet and smart technology is actually nested together as a whole, because the garment intelligent manufacturing technology also requires the integration of Internet-related technologies, such as large data, Internet remote monitoring, real-time Internet data transmission technology integration, and these after fusion technology to produce intelligent clothing, clothing production overall information technology solutions, has been a lot of line clothing companies gradually adopted, the industry has also been recognized as the future of garment enterprises to pass.
From concrete examples, the 2015 Ali Baba "double 11" turnover of nearly 90 billion yuan, twice in 2014. "Double 11" This seems to be the electricity supplier with global Internet hype out shopping festival, now seems to have become a carnival on a global scale, it is worth noting that the "double 11" of goods traded mainly clothing items. Of course, the Internet invasion of the apparel industry is not just reflected in the "double 11" on.
While the role of the Internet on the apparel industry (and other industries), not necessarily just as a huge part of the Internet fanatics thought the hype, but the Internet does give the traditional garment industry to provide a new business model, requiring clothing industry rationally define the Internet, especially with the "Internet +" mode in a number of clothing brands application also made a lot of successful precedents, we have reason to believe that the apparel industry on the "Internet +" mode the full application is inevitable the trend of. However, the apparel industry application "Internet +" mode, and can not be simply interpreted as opening a shop on Taobao, or Jingdong, it should be a new mode of thinking, that is, with the full use of the Internet this tool premise, better use Internet and related technology, garment production efficiency and service quality is more in line with "industry 4.0" of intelligence, information production. for example. ZARA's supply chain systems are quick to respond efficiently, from design to put the clothing on the counter to sell the shortest time only 7 days, while the Chinese garment industry is generally 6 to 9 months, international brand name for 120 days. ZARA itself has nine garment factories, from the planning to the production of the new factory, the fastest can be completed within a week. If careful study will find that, ZARA can do rapid response, decisive influence its dependence smart garment manufacturing technology is imagined. Internet Ye Hao, clothing intelligent technology worth mentioning, the core or the implementation of science and technology are primary productive forces this criterion go into production.
3. more hot clothing Personal Tailor
Although the domestic apparel market is not mature Personal Tailor, there are many problems to be solved, for example, so that consumers are increasingly inclined to accept and enjoy customized service online takes time; satisfaction with the need to improve the customer experience, enabling consumer through customized online results achieved to minimize the size allowed, the color does not comply with repeated changes and so cause problems; one of the features of the online service is a fast response, and customized clothing line, quick response customer customization needs, not only their own, but also need their suppliers to a paradigm shift, so that the rapid response capability of the entire supply chain would be enhanced and efficient operation.
However, since the advent of the Internet age has actually changed every aspect of people's lives, in the clothing sector, the pursuit of personalized and rapid consumption of more and more obvious trend. Because of this, online custom clothing advantage will be gradually revealed. Online custom, relatively easy to gather customers and provide services not subject to the limitations of time and space, reduce intermediate links, reduced operating costs, has a natural advantage on price, but also to better meet individual needs. Therefore, in 2016, with the improvement of related technology advances and market custom clothing pie is bound to cause major apparel brand competition. In fact, many brands in this regard has already started. Dayang creation to provide customers with tailor-made to launch "C customized services"; Angelo C2B customization business Lynx on-line, consumers can be the amount of body online reservation; Nike launched the "Nike +" platform to help designers more fitting combined consumer demand for products; men's underwear US Internet brand Mack Weldon in 2014 to achieve 200% of total revenue and subscriber growth ...... like Angelo and some other well-known brands, are trying to expand the layout of the field of online personal Tailor .
